Mercedes-Benz India under the Impact of Global Recession

Mon, Nov 30, 2009

Codie's World

Global financial crisis badly hit Mercedes-Benz India which is in the face of lower sales and losing its primacy in Indian car industry as compared to previous year 2008. According to the Wilfried Aulbur, Managing Director and CEO of, Mercedes-Benz India, the company has sold only 2,650 cars till October 2009 while in 2008 the number of car sale was 3625. However there seems recovery in car sales in the luxury segment.

Aulbur also added that during the first half of current year credit unavailability caused poor impact over the company’s sales but there has been a change in attitude and confidence is back and company must be expecting some good numbers. However he turned down to discuss sales projection.

Currently the car maker has strength of 300 workers in R&D centres of Bangalore and Pune, however this circle is expected to expand in coming year to induct more people and to generate more employment opportunities.         

Aulbur was commenting over company’s sales fluctuations at the launching ceremony of E350 CDI BlueEfficiency, powered by diesel engine. However some time ago when company launched the petrol variant of E350 CDI BlueEfficiency, the number of car sales reached 130 within the short time period of 45 days.           

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • IndianPad
  • StumbleUpon
  • Twitter

Leave a Reply

(c) I AM Codie - All Rights Reserved